Gambling attractions.

Gambling attractions. How the gambling industry attracts people.  Brian Dennis counselling.


The gambling industry is good at attracting people to lose money, that is their objective and their business plan. The industry has been improving those skills during many centuries.

The gambling industry has always got the 'edge' or 'odds' in a gambling situation. That must be true, otherwise the industry would lose money and cease activity. However gamblers are persuaded that they are likely to win by various methods, they are persuaded that what they know to be true does not apply to them.


  • The gambling industry uses various techniques to encourage disassociation. The lack of reality is an essential ingredient in the business plan. If gamblers dealt with reality excessive betting would not occur.
  • The 'James Bond' effect.  People are persuaded that gambling is an activity that brings wealth and power. The casino staff are well-dressed and attentive.
  • Many people like a high level of perceived risk or danger, it generates adrenaline. Gambling is a risk, with a possible reward of money.
  • Losing the sense of self-control and self-regulation is an objective of the gambling industry. No clocks or outside windows are visable in gambling environments, drinks and snacks are freely available.
  • Wins are emphasised, losses are not acknowledged. Slot machines will make loud noises and flash lights for a win, losses are accepted silently. Other gamblers are encouraged by the sounds of one machine paying out.
  • The delay between making a bet and knowing the result is attractive, it raises the excitement. Some people like a quick result, they will be attracted to roulette, slot machines or blackjack; other prefer a longer wait for the results, they may be attracted to poker or lotteries. The gambling industry ensures that all preferences have opportunities to gamble.
  • The concept that 'its time the machine/table/game paid out' is widely encouraged. In most cases the device is programmed or calculated to pay out, by chance, at a defined ratio. As with the toss of a coin - it does not have a memory; each toss is a new one; each spin of the roulette wheel is a new one, etc.
  • There is a psychological input to gambling. When a person has placed a bet they have made a decision. Most people do not like to admit that they are wrong. Therefore they are reluctant to admit the bet was a wrong decision; there is an emotional tendency to 'let it ride', or place more money on it - effectively chasing losses.



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